A good SEO strategy needs having a "TEXT to HTML ratio" that is as high as possible. In other words, the websites must have more text (content) as compared to your HTML tags. However if someone is composing brief articles or posts, your text to HTML ratio will be really low. To avoid re-designing their website in such circumstances, people pick masking to meet SEO standards.
cloaking, what is cloaking, seo cloaking
cloaking, what is masking, seo cloaking
He even more mentioned that if any website includes a code that separates the Googlebot on the basis of the user representative or IP address, Google considers it as masking and may do something about it versus the site.
This addresses our question that there is no such thing website as 'White Hat Masking' in Google's webmaster guidelines. So, do not be tricked if someone informs you to try white-hat Cloaking.
What is Google's charge for cloaking? The search engine keeps upgrading their algorithm frequently and if you utilize cloaking, they will eventually find it out and may completely ban your site from being indexed. In fact, Google "blacklisted" a German vehicle maker, BMW, for breaking its guidelines in February 2006. Should cloaking be carried out in SEO? In the Search Engine Optimization (SEO) market, cloaking is considered to be a black hat method that violates Google's Web designer Guidelines. If you ask us whether you need to do cloaking to fool crawlers and rank high, our response will be NO, search engines do not like to be deceived. Plus, your website is crawled several times using various IP addresses and their complex and strict algorithm will find cloaking on your site if you use it. Make certain to bear in mind the approaches we have pointed out in this post to understand what is considered as masking by Google and what is not. Do let us know your ideas by adding remarks below.